By Create Buzz at Your Event with a Social Wall
August 21, 202310 Ways to Use a Social Wall to Promote Your Event Effectively
In the ever-evolving landscape of event marketing, staying ahead of the game is crucial. One innovative tool that has gained significant traction in recent years is the “Social Wall.” This dynamic platform offers a myriad of possibilities to engage, connect, and promote your event. In this comprehensive guide, we’ll explore 10 ways to leverage the power of a Social Wall to boost your event’s visibility and success.
1. Showcase User-Generated Content
A Social Wall allows you to aggregate user-generated content from various social media platforms in real-time. Encourage attendees to share their experiences by using a designated event hashtag. Displaying these posts on a Social Wall not only promotes active participation but also offers authentic endorsements of your event.
By placing this strategically at your event venue, you create a sense of community and excitement among attendees. They can see their posts, tweets, and photos featured prominently, increasing their engagement and your event’s visibility.
2. Live Streaming
Live streaming your event on the Social Wall is an excellent way to reach a broader audience. Use platforms like Facebook Live, Instagram Live, or YouTube Live to broadcast key moments from your event. This gives people who couldn’t attend in person a chance to participate and feel part of the experience.
Make sure to promote these live streams in advance to build anticipation and boost viewership. Additionally, consider using the Social Wall to display real-time comments and reactions from online viewers.
3. Run Contests and Giveaways
Engagement is key when it comes to promoting your event. Organize social media contests and giveaways tied to your event using the Social Wall. Encourage attendees to participate by sharing content, using the event hashtag, or completing specific tasks. Display the contest updates, winners, and prizes on the Social Wall to keep the excitement alive.
Contests not only increase engagement but also generate buzz around your event, attracting a wider audience.
4. Highlight Speakers and Performers
If your event features notable speakers or performers, utilize the Social Wall to create buzz around their appearances. Share bios, quotes, and behind-the-scenes glimpses to pique attendees’ interest. Attendees can also use the platform to ask questions or share their excitement about these guests.
By featuring these influencers on the Social Wall, you not only boost your event’s credibility but also tap into their followers’ networks.
5. Event Schedule and Updates
Keep attendees informed by displaying event schedules, changes, and important announcements on the Social Wall. This serves as a dynamic and real-time information hub, ensuring attendees are always in the loop.
You can also use it to encourage attendees to download event apps or follow official event social media accounts for the latest updates.
6. Networking Opportunities
Events are not just about content; they’re also about networking. Use the Social Wall to facilitate networking among attendees. Encourage them to share their interests, connect with others, and arrange meet-ups.
Additionally, you can display a live feed of attendees’ social media profiles, helping people identify and connect with those they want to meet during the event.
7. Social Polls and Surveys
Gather valuable feedback and opinions from attendees by running polls and surveys on the Social Wall. Ask questions related to event content, logistics, and overall experience. Use the insights gained to improve future events and show attendees that their input is valued.
8. Sponsorship Visibility
If your event has sponsors, the Social Wall can be a fantastic tool to provide them with visibility. Feature sponsor logos, advertisements, and promotions on the Social Wall. Encourage attendees to engage with sponsored content, such as participating in contests or visiting sponsor booths, for a chance to win prizes.
9. Real-Time Q&A Sessions
Host real-time Q&A sessions with speakers or panelists through the Social Wall. Attendees can submit questions, and the most relevant or popular ones can be answered live. This adds an interactive element to your event and encourages attendees to participate actively.
10. Post-Event Recap
The promotion doesn’t stop when the event ends. Use the Social Wall to curate and share post-event content, such as highlights, photos, videos, and attendee testimonials. This provides closure for attendees and keeps the event fresh in their minds, ensuring they look forward to the next one.
Several brands have successfully used Social Walls to promote their events in innovative ways. Here are some examples:
Coca-Cola’s Share a Coke Campaign: Coca-Cola launched the “Share a Coke” campaign, where they replaced their logo with common first names on their bottles. To promote this campaign further, they used a it to encourage people to share photos of themselves with their personalized Coke bottles using the hashtag #ShareACoke. These user-generated photos were displayed on the Social Wall, creating a sense of community and encouraging more people to participate.
Coachella Music Festival: Coachella, one of the world’s most famous music festivals, utilizes a Social Wall to curate and display content from festival-goers. Attendees are encouraged to use the event’s hashtag when posting photos and updates on social media. Coachella then aggregates these posts on a Social Wall displayed throughout the festival grounds, creating a dynamic and interactive experience for attendees.
Adobe Summit: Adobe Summit, an annual digital marketing conference, uses a Social Wall to enhance attendee engagement. They encourage attendees to share insights, quotes, and takeaways from sessions using the event’s hashtag. The Social Wall displays these posts in real-time, helping to spark conversations, highlight key conference moments, and facilitate networking among attendees.
Red Bull’s Stratos Jump: Red Bull’s Stratos Jump event, where Felix Baumgartner jumped from the edge of space, was a global sensation. Red Bull used a Social Wall to livestream the jump and display real-time reactions from viewers around the world. This not only amplified the event’s reach but also created a sense of excitement and unity among those watching.
Dreamforce by Salesforce: Salesforce’s annual Dreamforce conference is known for its impressive Social Wall implementation. They curate and display a wide range of content, from attendee photos and tweets to live Q&A sessions with keynote speakers. This approach keeps attendees engaged, encourages social sharing, and provides a dynamic way to navigate the conference’s vast content.
SXSW Interactive Festival: The South by Southwest (SXSW) Interactive Festival uses a Social Wall to curate and display user-generated content, event updates, and attendee conversations. By showcasing the vibrant discussions and interactions happening at the festival, SXSW keeps its attendees and the broader online community engaged and excited.
TED Conferences: TED conferences, known for their thought-provoking talks, use a Social Wall to promote engagement and discussions among attendees. The Social Wall aggregates social media posts related to the event, allowing attendees to share their favorite quotes, insights, and takeaways from the talks.
These examples illustrate the versatility of Social Walls in event marketing. Brands have used them to promote engagement, showcase user-generated content, amplify event reach, and create a sense of community. By encouraging attendees to actively participate on social media and curating their posts, these brands have successfully leveraged Social Walls to enhance the overall event experience and boost their event’s visibility.
“If you’re looking to elevate your brand event and create an unforgettable experience for your audience, look no further. At Zeal Interactive, we specialize in providing a comprehensive range of interactive services designed to boost audience engagement and leave a lasting impact. Whether you need cutting-edge technology integration, immersive experiences, or innovative social media strategies, our team has the expertise to make your event a resounding success.
Contact us now to explore how we can tailor our services to meet your brand’s unique needs and take your event to the next level.”